Youth Culture Matters - A CPYU Podcast

Episode 71: "Navigating Advertising and Marketing" with Walt Mueller

Episode Summary

Walt Mueller and Jason Soucinek discuss the tactics marketers use to sell us their product, as well as suggestions for navigating the marketing landscape in ways that bring honor and glory to God.

Episode Notes

We live in a marketing saturated world. When we engage with an average of 4,000 to 10,000 marketing messages a day, we become unaware of both the presence of marketing in our lives, and the power of marketing to shape our beliefs and behaviors. And for our vulnerable kids who are in the midst of growth and change, marketing is an especially powerful force. What would it look like to disciple our kids into thinking consciously, critically and Christianly about the thousands of marketing messages they encounter over the course of a day? Can we shape the way they engage with advertising now, in ways that will train them to be wise, shrewd, and marketing-savvy for the rest of their lives? We’ll be talking about some practical ministry tips that parents and youth workers can use to help kids manage marketing, on this episode of Youth Culture Matters.